Outreach5 min read
The cold email formula that gets replies from busy founders
Most cold emails fail because they're about the sender. Here's how to write one that's about the reader.
Jan 15, 2024Read
Blog
Founder-to-founder.
Practical guides on user acquisition, cold outreach, and building in public.
ICP7 min read
How to define your ICP when you have zero customers
You can't interview customers you don't have. Here's how to build a useful ICP from first principles.
Jan 8, 2024Read
Strategy9 min read
B2B vs B2C user acquisition: what actually works in 2024
The playbooks are different. Here's what we've learned running thousands of outreach campaigns.
Jan 1, 2024Read
More articles coming soon. Follow along for founder-to-founder insights.